Case Study: Kayla’s Hope achieves greater awareness and fundraising success with OneCause

How Kayla’s Hope Leveraged Personal Legacy to Spread Awareness

Kayla’s Hope, a community-led foundation honoring Kayla’s legacy, needed a way to spread awareness about mental health and raise funds through a creative birthday-week campaign. To support the event, Kayla’s Hope used OneCause Mobile Bidding as part of OneCause’s Kickstart Your Cause employee-giving program, helping bring the fundraiser and its many giving options to life.

With OneCause, Kayla’s Hope ran a 7-day event featuring themed social media challenges, a sold-out drawing opportunity, a popular silent auction with zero unsold items, merchandise sales, direct donations, and a car-dealer partnership that donated $50 per vehicle sold. The campaign generated strong community participation and clear fundraising momentum, and organizers praised OneCause for being user-friendly, offering comprehensive reporting, and enabling real-time updates.

Kayla’s Hope

Ruthie Lehmann

Founder