Case Study: Tennessee Kidney Foundation raises $238,000 with OneCause

How in One Virtual Night Tennessee Kidney Foundation Raised $238,000

Tennessee Kidney Foundation, which provides life-saving support to people living with kidney disease, faced a major fundraising challenge when COVID-19 forced its annual black-tie gala to go virtual. To keep its vital fundraising event going, the nonprofit turned to OneCause to help transform the gala into a “One Virtual Night Only” fundraiser with online auction and livestream elements.

OneCause supported a virtual event experience that combined Facebook Live, a virtual program, a silent auction, and a live donation appeal. The result was 570 online attendees, 424 bids, and $238,000 raised. The virtual format also expanded the foundation’s reach through social media and made the event feel more personal and impactful for donors.

Tennessee Kidney Foundation

Michael Draper

Director of Development