Case Study: Morgan, Marie, Michael Foundation achieves 500% increase in ambassador fundraising with OneCause

How I Strut For Autism became a signature peer-to-peer campaign with OneCause

Morgan, Marie, Michael Foundation, founded by Alyssa Lego and Amanda Witkowski, is a grassroots nonprofit that grew the Shop. Sell. Strut!/I Strut For Autism brand to raise funds and awareness for autism. Facing manual, inefficient event processes, limited time and no corporate sponsors, the team needed scalable fundraising software to professionalize events and meet ambitious financial goals, so they adopted OneCause’s mobile fundraising solution.

OneCause delivered a single platform for event management, mobile bidding and Ambassador Fundraising with branded, shareable peer-to-peer pages, enabling the foundation to mobilize teen ambassadors and family teams. As a result, Morgan, Marie, Michael Foundation more than doubled ambassadors to 39 and realized a 500% increase in Ambassador-led donations, while streamlining operations for a lean team and expanding the I Strut For Autism campaign’s reach.

Morgan, Marie, Michael Foundation

Amanda Witkowski

Founder