Case Study: Crohn’s & Colitis Foundation reaches pre-pandemic fundraising goal with OneCause Virtual Event Center

How Crohn’s & Colitis Foundation Reached their Pre-Pandemic Fundraising Goal Using OneCause Virtual Event Center

The Crohn’s & Colitis Foundation of New England faced the sudden need to reimagine its signature Young Professionals event, A Night in White for the Cure, when COVID-19 made in-person gatherings impossible. To reach donors virtually, simplify viewing and giving, and preserve fundraising momentum, the chapter partnered with OneCause and adopted the OneCause Virtual Event Center to create an online experience that could carry the mission forward.

Using the OneCause Virtual Event Center the team produced a 35-minute multimedia program combining prerecorded and live video, a silent auction, integrated donate button and real-time fundraising tracking, plus social challenges and heartfelt mission stories. The results with OneCause were strong: they met their original pre-pandemic net revenue goal, drew 333 registrants, ran 44 auction items, received 70 donations raising $11,825 in the donation appeal, and generated $107,429 in total proceeds.

Crohn’s & Colitis Foundation

Elaina Recuppi

Special Events Director