Case Study: Atlanta Ronald McDonald House Charities boosts women donor engagement and streamlines fundraising with OneCause

How Atlanta Ronald McDonald House Engages Donors with Handbag HULLABALOO

Atlanta Ronald McDonald House Charities faced the challenge of standing out in a crowded Atlanta nonprofit scene and engaging a key but under-targeted donor segment: women. Inspired by another chapter’s idea, the organization created Handbag HULLABALOO!™ — a women-focused, fashion-forward fundraiser — and turned to OneCause for mobile fundraising and ticketing to simplify registration and give attendees an easy way to preview prizes and buy raffle tickets.

OneCause implemented its platform for ticket sales, raffle and prize previews, and mobile giving, replacing a time-consuming manual process and making the attendee experience far more streamlined. The result: the 2019 Hullabaloo attracted more than 400 women, grew the “adopt-a-family” appeal, and converted many attendees into volunteers, advocates, and ongoing supporters — demonstrating measurable audience growth and deeper donor engagement for Atlanta Ronald McDonald House Charities.

Atlanta Ronald McDonald House Charities

Caroline Tate

Director of Special Events