Case Study: Daniel Cosgrove Animal Shelter mobilizes supporters to drive its $1M capital campaign with OneCause

How A Community Rallied Online to Support Cosgrove Animal Shelter

Daniel Cosgrove Animal Shelter, a municipal shelter in Branford, CT, needed to raise $1 million to double and renovate its cramped, overcrowded facility but COVID-19 halted in-person events and threatened the capital campaign. To pivot to online giving, the shelter chose OneCause and its Peer-to-Peer platform to mobilize volunteers, donors, and the wider community.

OneCause delivered an easy-to-use, media-rich peer-to-peer fundraising site with supporter pages, leaderboards, creative giving levels, naming opportunities, and storytelling tools; the campaign “Saving Lives, One Animal at a Time” exceeded expectations, raising $1,204,997 (120% of goal) from 1,222 donations, engaging 75 fundraisers and generating 2,000+ social mentions. By using OneCause, the shelter rebuilt an active online community, converted new donors, and secured the funds to expand and modernize its shelter.

Daniel Cosgrove Animal Shelter

Laura Burban

Director