Case Study: Hill Country Ride for AIDS achieves a successful virtual fundraising ride with OneCause

How a 20 Year Old On-The-Ground Ride Went Virtual

Hill Country Ride for AIDS, a long-running Texas fundraising event, faced the challenge of keeping its 2020 ride going without an in-person gathering so it could continue supporting local health organizations. Working with OneCause and its virtual fundraising platform, the team transformed the traditional ride into a fully online campaign with virtual challenges, team and individual fundraising, and competitive elements.

OneCause helped Hill Country Ride for AIDS launch 12 weeks of alternating physical and fundraising challenges, matching gift days, prizes, sponsor visibility, leaderboards, donor walls, and an activity livestream. The virtual campaign raised $152,436 toward a $627,000 goal, reaching 24% of target while preserving engagement and momentum for the cause.

Hill Country Ride for AIDS