Case Study: Holy Cross High School takes its gala virtual in 2 days with OneCause

Holy Cross High School raises 101% to goal in 2 days with OneCause

Holy Cross High School, a small private school in Kentucky, faced the urgent challenge of moving its largest annual fundraising gala online with only two days' notice. This event was critical as it funds tuition assistance for 60% of its student families. The school partnered with vendor OneCause to rapidly transition their in-person event to a virtual format.

Using the OneCause platform, Holy Cross implemented online auctions, donations, and raffles. The solution emphasized authentic communication, targeted marketing across social media and email, and personal outreach. The results were exceptional, exceeding their goal by 101% with 665 bids and 100% of auction items sold. Notably, 50% of the virtual supporters were new or previously inactive donors, significantly expanding their donor base for OneCause.

Holy Cross High School