Case Study: Hill Country Ride for AIDS achieves 55% fundraising growth and $1.22M in online donations with OneCause

Creating a Community of Hope at the Hill Country Ride for AIDS

Hill Country Ride for AIDS (HCRA), a 20‑year Central Texas nonprofit bicycle fundraiser supporting nine HIV/AIDS service organizations, faced shrinking federal support and waning peer-to-peer engagement. To give riders an easier, more social fundraising experience, HCRA replaced its decade‑old system with OneCause’s peer-to-peer fundraising platform.

OneCause provided personal donation microsites, built‑in social sharing, leaderboards, match capabilities and support for wrap‑around events, which drove measurable gains: online donations rose 13.3% (15,866 transactions), online proceeds grew 171% to $1.22M, total proceeds increased 55.6% to $1.67M, average individual fundraising nearly doubled to $1,429, and social reach reached 163,000 — with a sponsor match day yielding ~915% more than the previous week. OneCause’s tools helped HCRA exceed goals, boost participation and scale fundraising.

Hill Country Ride for AIDS

Prentiss Douthit

Executive Director