Case Study: Cornerstone Schools of Alabama achieves virtual fundraising success with OneCause

Cornerstone Schools of Alabama raised 575 bids and surpassed its goal with OneCause

Cornerstone Schools of Alabama, a private Christian school, faced a critical challenge when COVID-19 forced them to cancel their major in-person fundraising event, Schoolhouse Rock, just one day before it was scheduled. Their small team had only 24 hours to pivot the event to a virtual format with OneCause fundraising software while communicating the sudden change to over 600 registered guests and their essential sponsors, all while ensuring they still met their fundraising goals.

With guidance from their OneCause Customer Success Manager, the school quickly implemented a virtual event. The solution included personalized outreach to sponsors to create new digital benefits, email and social media campaigns to drive donor engagement, and the use of OneCause's text messaging to keep bids rolling in. The results were exceptional; they surpassed their original fundraising goal and came out ahead of the previous year's in-person event with 575 bids, a 16% increase, and over 789 online participants. OneCause's platform was also used post-event to provide a "white glove" experience for item winners.

Cornerstone Schools of Alabama