Case Study: American Red Cross achieves $190,000 in statewide virtual fundraising with OneCause

American Red Cross of Michigan Bringing a State Together with Virtual Fundraising

American Red Cross chapters in Michigan faced the challenge of replacing traditional in-person fundraisers with a statewide virtual event that could engage donors across five chapters. They worked with onecause to design a livestream fundraiser featuring a silent auction, mission moments, donation appeals, and corporate partnerships to reach supporters across the state.

onecause delivered an integrated virtual fundraising solution—online auction platform, livestream programming and donor-engagement tools—while supporting a Buffalo Wild Wings partnership. The campaign raised $190,000 total, including $177,000+ in donations and $55,000 via the Buffalo Wild Wings partnership, achieved 122% of the silent auction goal and averaged 5.5 bids per item, broadening the donor base and reducing event costs.

American Red Cross

Erin Abel

American Red Cross