Case Study: Boyne Resorts achieves a trusted customer 360 view with Onebridge and Profisee

Boyne Resorts unifies 11 systems and builds a 360° customer view with Onebridge

Boyne Resorts, a large hospitality company with multiple properties, faced a significant challenge in managing customer data that was siloed across eleven different point-of-sale systems at its various ski, golf, and lodging locations. This fragmentation made it difficult and time-consuming for the marketing team to aggregate information, leading to untrustworthy data and an inability to create a unified customer view. To address this, Boyne selected the Profisee master data management solution and engaged the vendor Onebridge to implement it.

Onebridge implemented and configured the Profisee MDM platform within Boyne's Azure environment. Their solution involved integrating data from all source systems, performing data profiling and address verification, and developing matching rules to create a single, trustworthy "golden record" for each customer. This work by Onebridge resulted in significantly improved data integrity, provided a 360-degree view of customers in Salesforce, and led to more efficient marketing, reduced costs, and an enhanced customer experience.

Boyne Resorts