Case Study: Sumo Logic raises brand awareness in target verticals with onebite

Sumo Logic secures 5+ contributed content pieces with onebite

The customer, Sumo Logic, a cloud-native log and analytics platform, faced the challenge of driving more business and raising its brand awareness within specific target market verticals. The vendor, onebite, was enlisted to support this effort through its PR services.

onebite collaborated with Sumo Logic's EMEA team to create cohesive, targeted campaigns for verticals like financial services. The solution involved securing contributed content in vertical-specific publications, including an ongoing column with Finextra. This activity successfully raised brand awareness, supported the organization's strategic priorities, and resulted in a renewed focus from the sales and marketing teams.

Sumo Logic