Case Study: OpenUK achieves high-profile media coverage for State of Open Con with onebite

OpenUK earns 48 pieces of media coverage with onebite

OpenUK, a not-for-profit representing the UK's Open Technology sector, faced the ambitious challenge of delivering the UK's first major open technology conference. With a very short timeline and the added complexity of coordinating many companies without their own PR teams, they needed to build significant awareness and secure high-profile media attendance for their event. onebite was engaged to provide PR and content services to manage the press office and media strategy.

onebite implemented a targeted media strategy to secure pre-event coverage, extract stories from speakers and sponsors, and arrange journalist attendance. The vendor successfully coordinated with over 120 speakers and 16 sponsors to secure 48 pieces of media coverage. This included high-profile features in national outlets like The Telegraph and BBC, which grew awareness of the event and highlighted OpenUK's work in supporting the adoption of open technology.

OpenUK