Case Study: Linode establishes a UK voice and grows international presence with onebite

Linode secures 257,974,804 in readership with onebite

The customer, Linode, a US-based cloud hosting company, faced the challenge of establishing a voice and growing its presence in the UK market. They hired the vendor onebite to implement a PR and content strategy aimed at targeting developers and businesses with a message focused on innovation.

onebite solved this by launching a cohesive corporate communications campaign using a consistent "Alternative Cloud" brand narrative. This included securing thought leadership placements and media engagement, which resulted in significant coverage in top tech publications. The campaign achieved a combined readership of over 257 million, successfully widening Linode's exposure in the UK.

Linode