Case Study: Tanishq boosts inventory turns and sales with Onebeat

Tanishq - Customer Case Study

Tanishq, a major jewelry retailer and part of the Tata group, faced significant challenges in managing its vast inventory of approximately 100,000 variants across 150 stores. With low inventory turns and 30% of stock being over six months old, the company struggled to determine the right merchandise mix for each location. They partnered with vendor Onebeat to address these supply chain constraints.

Onebeat implemented a solution using its DBM, Smart Replenishment, and Inter Store Transfer modules. This strategy categorized inventory into Head, Belly, and Tail groups to ensure fast replenishment of best-sellers, provide smart alternatives for mid-performing items, and rotate or liquidate aged stock. The results were substantial: a 22% increase in inventory turns, a 12% rise in overall sales, and a reduction in the average inventory age from 125 to 75 days, significantly improving merchandise effectiveness for Tanishq.

Tanishq

L R Natarajan

Chief Marketing Officer