Case Study: Croma Retail achieves higher inventory turns and fewer stockouts with Onebeat

Facing the issue of overstocking slow moving products

Croma Retail, a leading Indian consumer electronics chain, was facing significant inventory challenges despite strong sales growth. Issues with overstocking slow-moving items, stockouts of best-sellers, and an ineffective range led to negative cash flow. Croma partnered with Onebeat to implement its inventory management solution to increase inventory turns and achieve a positive cash flow.

Onebeat's solution was rolled out in two phases, starting with inventory management across all stores followed by purchasing and range management. The implementation of Onebeat's system dramatically improved key metrics, including a 60% increase in store inventory turns and a 50% increase in warehouse turns. Non-moving inventory was reduced by 60%, the assortment was optimized by 20%, and stockouts were nearly halved, resulting in positive cash flow of 1.08 billion INR.

Croma Retail

Nidhi Manpuria

Manager of Business Process Improvement and Merchandising