Case Study: Prospeo achieves 40%+ open rates and real revenue-driven pipeline with OneAway

Prospeo achieves 40%+ open rates with OneAway

Prospeo, a sales intelligence platform, partnered with OneAway to build an effective outbound sales engine. Their challenge was that their outbound efforts were not structured for performance; they lacked the deep technical expertise required for deliverability and infrastructure to make cold email a true growth lever.

OneAway implemented a solution focused on robust deliverability infrastructure and technical campaign architecture. This resulted in consistently high performance, including over 40% open rates, 5-8% reply rates, and a 1.5% meeting booking rate. For Prospeo, OneAway's work generated qualified pipeline that was directly tied to revenue.

Prospeo