Case Study: Messageplus achieves 10x higher response rates with OneAway

Messageplus boosts response rate 10x to 5% with OneAway

Messageplus, a SaaS company providing a conversational messaging platform for WhatsApp business, faced significant challenges with their outbound sales efforts. Using tools like Apollo and Lemlist, their emails often landed in spam and their LinkedIn automation produced zero meetings, resulting in only 3-4 meetings per month at best. They partnered with OneAway to overhaul their approach and fill their sales calendar.

OneAway implemented a modern tech stack using Clay, AI tools, and specialized databases to enable advanced segmentation and highly personalized multi-platform outreach. This solution delivered dramatic results for Messageplus, including a 10x improvement in response rate from 0.5% to 5% and 12 meetings booked in the first two weeks. The cost per qualified lead was $230, leading Messageplus to double their investment with OneAway after the first month.

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