Case Study: Kea achieves 95% of business from cold outreach with OneAway

KEA drives 95% of business from cold outreach with OneAway

The customer, KEA, a voice AI company for restaurants, faced a significant challenge when they pivoted from a mid-market to a small business focus. They had zero in-house cold email experience and needed to completely change their go-to-market motion overnight to reach notoriously busy small restaurant owners. Vendor OneAway was engaged to implement a cold outreach solution.

OneAway built KEA's entire cold email operation from the ground up, handling infrastructure, sourcing hard-to-find leads, and writing industry-specific copy. This solution achieved a remarkable 5% reply rate in a difficult market and successfully executed the company's pivot. As a result, 95% of KEA's current business is now attributed to the SMB cold outreach campaigns managed by OneAway.

KEA