Case Study: Texas-Based IT Company achieves $41M in attributable sales with OneAffiniti

Texas-based IT vendor generates high engagement and measurable sales from Tier 2 partners and their customers

The customer, a Texas-based IT company, needed to accelerate growth from its emerging Tier-2 value-added resellers (VARs). These partners were not using the vendor’s existing self-serve platforms due to a lack of in-house marketing resources. OneAffiniti was engaged to address this challenge with its through-channel marketing program.

OneAffiniti implemented a solution of running monthly digital marketing campaigns on behalf of the partners, making the process exceptionally easy. This approach resulted in 70% of partners sending campaigns monthly and achieved customer click-through rates over 13%, which is five times the industry benchmark. The program scaled to 300 active partners and generated $41 million in attributable closed sales, delivering a 32:1 annual ROI for the Texas-based IT company.