Case Study: a multi-billion dollar technology company achieves 9x partner participation with OneAffiniti

9x Partner Participation improvement

The customer, a multi-billion dollar technology company, partnered with the vendor OneAffiniti to expand their partner reach and increase sales of their data management solutions. The challenge was to improve participation in their partner program and generate more pipeline for their reference architecture products.

OneAffiniti implemented its through-channel marketing software to deliver relevant, engaging content to the customer's partner network. The solution resulted in a dramatic increase in partner program participation, from under 10% to 87%, and expanded the customer's reach to 40,000 partners. Most significantly, OneAffiniti helped generate a substantial $5 million in new pipeline for the technology company.