Case Study: a multi-billion dollar technology company boosts sales and MQLs with OneAffiniti

$8M increase in sales over one year

OneAffiniti partnered with a multi-billion dollar technology company that sought to better inform IT decision-makers and assist its channel partners. The client needed to increase product awareness, provide partners with customer insights, assist with lead management, and gain access to detailed campaign analytics.

Using its through-channel marketing platform with targeted content, OneAffiniti helped the client achieve 100% partner participation and generate 583 marketing qualified leads. This resulted in an impressive 15:1 ROI and an $8 million increase in sales over one year, while also reducing the cost per lead by 80%.