Case Study: a leading IT distributor and solutions aggregator achieves $75M pipeline growth with OneAffiniti

$75M pipeline growth in 8 months

A leading IT distributor and solutions company partnered with OneAffiniti to address the challenge of marketing to the education (EDU) sector through its channel partners. The company had no partners actively promoting to education and lacked both partner-facing marketing collateral and any EDU leads, creating a significant gap in its market approach.

By implementing OneAffiniti’s through-channel marketing (TCM) technology and services, the distributor quickly empowered its partners. In just eight months, this solution resulted in 47 partners actively promoting education, generated over 100 leads, and created a pipeline valued at $75 million. OneAffiniti provided the crucial technology, data, and content marketing services that delivered these measurable results.