Case Study: Rosenblum Law achieves a distinct sub-brand identity for TrafficTickets.com with ONE400

Rosenblum Law boosts traffic-case success to over 90% with ONE400

Rosenblum Law, a New York and New Jersey-based traffic violations law firm, faced a challenge after acquiring the domain TrafficTickets.com. Potential clients were confused about the relationship between the new portal and the established firm, creating complications for client intake. The vendor, ONE400, was engaged to develop a brand strategy to resolve this confusion.

ONE400 created a distinct brand identity and website for TrafficTickets.com as a sub-brand of Rosenblum Law, sharing core messaging but with a unique visual style focused on convenience and great outcomes. The solution included a dedicated logo, a streamlined intake process, and a live chat feature. This strategy successfully positioned the sub-brand in the market, leveraging Rosenblum Law's proven 90% success rate in reducing fines and license points for clients.

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