Case Study: Webbs achieves a timeless new look with The One Off

Webbs refreshes a 200-year-old brand with The One Off

The One Off was approached by Webbs, a historic garden centre chain with a diverse retail and e-commerce business, to overhaul its dated brand identity. The challenge was to create a new platform that would support the company's future growth while respecting its 200-year heritage.

The One Off developed a refined, nature-led identity for Webbs, which included a new logo and a complementary colour palette. This cohesive visual system unified all of the company's departments under a single branded house. The result was an elegant and timeless rebrand that successfully brought Webbs into the modern era, a achievement recognized with a Silver award at the Transform Awards Europe 2024.

Webbs