Case Study: Toshiba achieves 6m reach and strong retail performance with The One Off's integrated Doctor Who campaign

Toshiba drives 6m reach with The One Off's integrated Doctor Who campaign

Toshiba needed to create a unique experiential event and integrated campaign to celebrate 60 years of Doctor Who, reinforcing its "Seeing is Believing" brand message and driving engagement during key retail periods. They partnered with The One Off for an integrated advertising solution.

The One Off developed a campaign featuring an exclusive fan event with immersive experiences and a live broadcast. They promoted it across social media and display networks, securing extended rights for Toshiba to use Doctor Who branding in its marketing. The campaign achieved 6 million in reach, 36 million impressions, and drove over 100,000 visitors to the campaign site, with 30,000 proceeding to retailer pages and supporting strong sales.

Toshiba