Case Study: Toshiba grows UK TV sales with The One Off’s integrated media strategy

Toshiba drives 3x ROAS and sustained UK TV growth with The One Off

Toshiba faced the challenge of expanding into the UK TV market and needed to translate its long-term brand equity into tangible sales. They partnered with The One Off to develop a marketing framework that would increase brand awareness and drive sell-through across major retail partners using data-driven media and promotional offers.

The One Off implemented targeted promotional advertising campaigns for Toshiba's retail partners, utilizing their proprietary Shopper Data Sphere AI platform for insights and activation. This solution delivered record year-on-year market share gains, sold millions of TVs, and achieved returns on ad spend of up to 3x, providing Toshiba with sustained growth and measurable commercial impact.

Toshiba