Case Study: Toshiba achieves immersive streaming engagement and sales growth with The One Off

Toshiba boosts sales 4% with The One Off

The customer Toshiba faced the challenge of demonstrating the streaming capabilities of its TVs during the 2021 global lockdowns when people could not attend music festivals in person. The vendor The One Off partnered with them to create an immersive product experience.

The One Off's solution was to partner with Defected Records to live-stream a music festival on Twitch, complete with a live magazine show. This approach delivered massive results, including 248 million impressions, 72,000 hours of content watched, a 4% increase in Toshiba sales, and 4.8 million in organic reach.

Toshiba