Case Study: Toshiba boosts brand awareness with The One Off

Toshiba boosts awareness with 13.5m impressions using The One Off

Toshiba faced the challenge of increasing brand awareness in a saturated TV market and positioning itself as a warm, credible choice for the family living room. The vendor, The One Off, partnered with Toshiba to create a festive TV campaign that would bring Christmas familiarity to people's screens.

The One Off produced a warm, inclusive TV commercial that depicted a relatable Christmas tradition of families falling asleep in front of the television. This solution was supported by a social media campaign. The campaign delivered 13.5 million impressions and drove 14,000 clicks to retailer product pages, successfully increasing sales despite challenging market conditions.

Toshiba