Case Study: TK Maxx highlights Fairtrade cocoa provenance with The One Off packaging design

TK Maxx spotlights single-origin Ugandan cocoa and supports farmers’ children’s education with The One Off

The One Off was engaged by TK Maxx to address a challenge with its own-brand Fairtrade chocolate. The retailer needed distinctive packaging that would celebrate the product's single-origin Ugandan cocoa and effectively communicate its positive impact on local farming communities.

The solution from The One Off was the creation of packaging under the 'Rwenzori Trading Company' brand, which included four unique sub-brands for the different flavors. This cohesive design clearly reflected the chocolate's origin and story. The final result was packaging that successfully highlighted the vital income provided to Ugandan farmers and the product's role in supporting children's education.

TK Maxx