Case Study: Sun & Sand Sports achieves stronger sales and a better customer journey with The One Off retail concept redesign

Sun & Sand Sports reduces retail space by 10% with The One Off

The One Off was engaged by Sun & Sand Sports to address a retail environment that lacked impact and had a fragmented customer journey. The challenge was to elevate the in-store experience to not only drive engagement with existing sports-focused customers but also to attract a wider audience seeking sports lifestyle products.

The One Off delivered a new, flexible retail concept that streamlined the store build and improved the customer journey with hero attract moments and key experiences. This solution reduced the retail sales space by 10% to accommodate these features. The result was a series of stores that exceeded sales targets and received very positive customer feedback, with locations open in Asia all performing above expectations.

Sun & Sand Sports