Case Study: Sports Direct simplifies in-store navigation with The One Off

Sports Direct simplifies navigation across 60,000-square-foot flagship stores with The One Off

The One Off was engaged by Sports Direct to address a significant customer navigation challenge within their new 60,000-square-foot flagship store in Birmingham. The large, multi-floor layout made it imperative to create a seamless and easy shopping experience for customers.

To solve this, The One Off designed and developed a digital wayfinding system. This solution combined large-format 3D maps at the store entrance with a convenient QR-enabled web app, providing shoppers with both visual floor plans and a list of departments. The result was a dual-purpose microsite that simplified navigation, enhanced convenience, and has since been successfully implemented in multiple Sports Direct and Flannels locations.

Sports Direct