Case Study: Sports Direct creates a market-leading running destination with The One Off

Sports Direct scales market-leading running retail destination with The One Off

Sports Direct, a major sports retailer, faced the challenge of elevating its Running department to become a more authentic and commercial destination for runners. To achieve this, they partnered with the design vendor The One Off to create a new, consumer-centric retail experience.

The One Off redesigned the department to guide customers by their running goals rather than by brand, integrating digital tools, educational communications, and a gait analysis experience. This solution allowed The One Off to help customers confidently self-serve and find the right products. The result was a market-leading destination that attracted new credible running brands and has been slated for a wider roll-out across the Sports Direct store network.

Sports Direct