Case Study: Sports Direct connects shoppers to the right product with The One Off’s digital product finders

Sports Direct launches world’s most comprehensive Sports Bra finder with The One Off

The One Off partnered with Sports Direct to address challenges in the in-store shopping experience. The customer needed to simplify decision-making, personalize the customer journey, and drive performance across key categories, specifically aiming to create a premier running destination and a comprehensive sports bra finder.

The solution implemented by The One Off involved creating connected digital in-store experiences. This included an online-to-offset product finder for the running department and a cross-platform bra finder developed with a breast health expert, both integrated via interactive touchpoints and QR codes. The result was an interactive, omni-channel experience that enhanced the shopping journey, empowered women, and provided a highly personalized customer experience.

Sports Direct