Case Study: Sports Direct elevates women’s performance retail with The One Off

Sports Direct launches Women’s Elevation in Liverpool with The One Off

Sports Direct, a major sports retailer, appointed the vendor The One Off to reimagine its Women’s Training department. The challenge was to elevate the female offer and position Sports Direct as a credible destination for women's sport by moving beyond functional merchandising to deliver performance expertise and product education.

Working with Sports Direct and its brand partners, The One Off created a new performance-led destination featuring intuitive product grouping, integrated digital education, and a distinct material palette. The resulting Women’s Elevation concept established a scalable platform that delivers a more engaging and commercially effective experience, strengthening brand partnerships and enabling a successful roll-out.

Sports Direct