Case Study: Sports Direct creates an immersive Outdoor retail destination with The One Off

Sports Direct launches a flagship Outdoor destination in Cardiff with The One Off

Sports Direct, a major retailer, faced the challenge of redesigning its Outdoor category to attract a younger Gen Meta audience and build credibility to support its European expansion. The company appointed the vendor, The One Off, to create an authentic and commercial retail destination using their retail design services.

The One Off's solution was to create a light, bright, and immersive space featuring curated motion content, clear product segmentation, and experiential touchpoints. This new design successfully attracted premium brand partners like The North Face and launched in Sports Direct's Cardiff flagship, enabling the retailer to build previously unattainable relationships with credible outdoor brands.

Sports Direct