Case Study: Sky elevates the retail experience with The One Off

Sky wins Creative Retail Awards 2022 Gold with The One Off

The One Off was appointed by Sky to develop a new customer experience for its retail presence in mall environments. The challenge was to rethink how the brand connects with shoppers and to create an immersive journey that could showcase all of Sky's products effectively.

The solution created by The One Off was a flexible, modular design featuring a neutral architecture that allowed for strong brand expression and immersive experience zones. This resulted in a stunningly impactful retail environment that delivers a consistent, premium experience across all mall formats, elevating Sky's brand position. The project was recognized with several awards, including a POPAI Silver award and two Creative Retail Awards.

Sky