Case Study: Sky achieves a premium, adaptable mid-mall retail experience with The One Off

Sky elevates 86 mid-mall retail locations with The One Off

The customer, Sky, faced the challenge of adapting their high-footfall mid-mall retail units to hero their new Sky Glass TV while maintaining a premium brand presence and commercial efficiency within a compact, open-sided footprint. As part of their long-standing partnership, the vendor The One Off was tasked with refining and future-proofing this retail design to elevate the brand and better communicate the value of Sky's evolving product ecosystem.

The One Off implemented a modular system for flexibility across 86 sites, using an iconic illuminated glass fin for strong brand visibility and integrating merchandising to balance TV demos with device displays. The solution resulted in a consistently high-performing, award-winning family of formats that delivered a competitive, premium, and adaptable brand presence for Sky.

Sky