Case Study: Samsung elevates luxury retail experiences at Harrods with The One Off

Samsung creates a multi-experience luxury retail space with The One Off featuring 2 immersion rooms

The One Off was engaged by Samsung to create a premium retail space within the Harrods department store. The challenge was to develop a concept that would fit within the store's luxury aesthetic and showcase Samsung's full range of technology products in an engaging way.

The solution designed by The One Off was a customer-centered, home-inspired journey that replaced a traditional retail feel with immersive spaces and digital touchpoints. This included creating two private immersion rooms for one-to-one customer engagement. The result was a multi-experience store that successfully elevated the VIP experience and unified Samsung's product portfolio from mobile and TV to smart-home appliances.

Samsung