The One Off
196 Case Studies
A The One Off Case Study
The customer, Samsung, faced a challenge with consumers increasingly trading down to lower-priced TVs and extending replacement cycles, which reduced sales volume and value. They tasked the vendor, The One Off, with creating a new retail experience to help shoppers understand product benefits and reverse this trend.
The One Off developed a new shop-in-shop concept featuring a digital POS app for product discovery and demonstrations. This solution provided an enhanced customer experience and ensured accurate information was always available. The project resulted in a measurable uplift, driving over 15% increases in both sales volume and value for Samsung.