Case Study: Proverb achieves premium men’s skincare shelf standout with The One Off

Proverb launches 6 premium men’s skincare products with The One Off

The One Off was approached by Proverb, a successful luxury skincare brand for women, which identified a market gap for premium men's skincare products. The client's challenge was to establish a new brand, including its name, identity, market positioning, and product packaging, that would clearly target the male consumer and stand out in a competitive retail environment.

The One Off created the Proverb brand, designing a distinctive identity marque and sleek packaging system featuring diagonal cross sections and a signature yellow flash. The solution delivered a cohesive and ownable look that exuded luxury and simplicity. The result was the successful launch of a six-product range that achieved standout on shelf and effectively communicated its premium positioning to the male consumer.

Proverb