Case Study: Ochsner boosts Nike running shoe sales with The One Off’s NFC retail experience

Ochsner boosts Nike running shoe sales by 79% with The One Off

Ochsner faced a challenge in its running shoe department, needing to educate shoppers on the benefits of different Nike running shoes. The goal was to increase engagement time and sales while improving the online-to-offline experience. Vendor The One Off was approached to design a new piece of retail furniture to meet these key performance indicators.

The One Off designed an NFC-integrated lift and learn table that allowed customers to compare shoe models and access digital content via QR codes. This solution drove significant results, with 46% of shoppers interacting with the unit. Most impressively, sales of Nike running shoes achieved a 79% growth over the same period.

Ochsner