Case Study: Nike improves multi-brand football retail storytelling with The One Off

Nike launches a flexible football wall toolkit across multiple retail doors with The One Off

Nike required a football bootwall design that could be consistently deployed across various multi-brand retail partners, including Sports Direct and Intersport. The challenge was to overcome the cluttered and overwhelming nature of existing walls by creating a clearer shopper journey that effectively communicated Nike's product categories and hero innovations. The vendor, The One Off, was tasked with developing a retail design solution that would adapt to different retailer systems without compromising Nike's brand identity.

The One Off developed a flexible, modular retail toolkit for Nike. This solution included distinct zoning to guide customers, integrated digital storytelling, and dramatic displays for hero products. The resulting football walls were launched in flagship stores, improving shopper navigation and strengthening product storytelling. The vendor successfully achieved high retailer uptake for the new design across key multi-brand locations.

Nike