Case Study: Nike inspires winter runners with The One Off

Nike hosts 100 runners at Battersea with The One Off

The One Off was approached by Nike to address the challenge of engaging and encouraging the local running community to stay active during the winter months. The goal was to tie this effort into the Nike 'It's Still Better Outside' campaign by emphasizing the mindfulness benefits of running outside.

The One Off executed a Nike Run Club event from a hub at Battersea Power Station, designing an immersive space with refueling and retail zones. The event, which included a talk from a sports psychologist, was captured through photography and videography for social content. The solution was a success, hosting 100 runners, Nike influencers, and athletes, and resulted in engaging social content to support the campaign.

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