Case Study: Nike drives in-store competition with The One Off’s Hang Tough interactive experience

Nike boosts in-store engagement with The One Off’s Hang Tough activation

Nike, in partnership with Sports Direct, faced the challenge of creating a training-focused activation for their Manchester Arndale flagship store. They needed to drive customer energy and participation with an experience that was competitive, social, and could operate seamlessly in a retail environment without staff oversight. The vendor, The One Off, was tasked with developing a digital interactive experience to meet this need.

The One Off developed the "Hang Tough" interactive experience, inspired by a viral social trend. The solution involved a sensor-equipped pull-up bar that tracked how long participants could hang, displaying their times on a live leaderboard. This activation successfully transformed part of the store into an interactive training zone, increasing customer engagement and dwell time while reinforcing Nike's training credentials in a highly visible way.

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