Case Study: Liverpool Football Club creates a bold Nike x LFC retail experience with The One Off

Liverpool Football Club draws fans to a 225-scarf Nike retail experience with The One Off

The One Off was commissioned by Liverpool Football Club to create a custom Nike x LFC brand environment for its Anfield flagship store. The challenge was to layer this new design into the existing store architecture to strengthen the customer journey and deliver a powerful brand statement that celebrated Nike's new shirt sponsorship.

The One Off designed a high-capacity retail space that focused on the city and club's heritage, using materials like verdigris copper and Meccano-inspired fixtures. The solution included large-scale graphic windows, a massive display of 225 knitted scarves, and flexible graphics for new launches. The result was a vibrant space that attracted huge queues for the kit launch, successfully guiding visitors and embodying the club's passionate spirit.

Liverpool Football Club