Case Study: Hape achieves clear, scalable global packaging with The One Off

Hape streamlines packaging for 400+ products with The One Off

Hape, a Chinese manufacturing giant in the toy industry, faced the challenge of creating a clear and consistent global packaging system for its vast range of over 400 products across numerous categories and languages. The company engaged the vendor The One Off to develop a new brand identity and robust packaging design solution.

The One Off implemented a scalable, brand-led packaging system that used the logo size to define all other packaging elements, ensuring clarity and consistency. This solution brought Hape's learning benefits to the forefront and delivered clear product imagery that stood out against competitors on the shelf.

Hape