Case Study: Hape re-energises its global brand with The One Off

Hape revitalises global branding across 400+ products with The One Off

Hape, a global toy brand, faced the challenge of a diluted and inconsistent brand identity across its worldwide packaging and communications. To address this, they partnered with the vendor The One Off for a comprehensive brand identity and guidelines service to re-energize and unify their brand.

The One Off revitalized Hape's brand by refreshing its vision, values, and logo, and creating a new typography, color palette, and suite of icons. The solution was implemented across a multi-language packaging system for over 400 products. The result was a contemporary and impactful brand experience at retail and online, supported by extensive marketing materials and a detailed 112-page brand guideline to ensure global consistency.

Hape