Case Study: Hape captures the magic of play with The One Off's stop-motion campaign

Hape launches a 5-market Christmas campaign with The One Off

The customer, Hape, a toy company focused on developmental play, needed a campaign to convey that its toys are designed for more than just fun. The vendor, The One Off, addressed this challenge by creating the "Unwrap Their Potential" campaign using animation and motion graphics.

The One Off produced an emotive stop-motion film to demonstrate the qualities Hape aims to instill in children. The resulting integrated campaign was successfully delivered across five European markets and in four languages, utilizing optimized media delivery and launching a new onsite gift finder tool.

Hape